As part of its mission to become the greenest messaging supplier in Europe, Dutch messaging provider Spryng has announced a partnership with Life Terra, pledging to plant a tree for every new customer. This collaboration underscores Spryng’s commitment to environmental responsibility and aligns with Life Terra’s mission to plant 500 million trees across Europe to restore biodiversity, mitigate climate change, and foster a sustainable environment for future generations.
Spryng’s commitment to sustainability
Marc Rottinghuis, CEO of Spryng, shared the motivation behind the partnership. “At Spryng, we believe that businesses have a responsibility to contribute positively to the world. Every little step counts! The decision to partner with Life Terra was driven by our commitment to sustainability and our desire to make a tangible impact. Life Terra’s impressive track record and ambitious goals resonated with us. By planting a tree for every new customer, we’re not just enhancing our corporate social responsibility but also engaging our customers in a cause that benefits everyone. It’s a partnership that aligns perfectly with our values and vision for a greener future.”
Ensuring quality and impact
Kenzo Voets from Spryng, Business Developer for the Belgian market – and plant enthusiast, who played a pivotal role in selecting Life Terra as the NGO partner, elaborated on the selection process. “We conducted a thorough evaluation process to ensure that our investment would be in capable hands and make a real difference. Life Terra stood out for several reasons. First, their transparency and accountability in their operations were impressive. They have a clear, measurable impact strategy and are dedicated to monitoring the growth and health of the trees they plant. Second, their community engagement and educational programs are top-notch, fostering a deeper connection to the environment. Finally, their long-term vision and ambitious goal of planting 500 million trees showed us their commitment to making a substantial impact. We are confident that our partnership with Life Terra will be fruitful and contribute significantly to global reforestation efforts.”
Life Terra’s perspective on the collaboration with Spryng
Roos van der Donk from Life Terra expressed her enthusiasm about the partnership, stating, “We are absolutely thrilled about this partnership with Spryng. Life Terra’s mission is to plant 500 million trees across Europe to combat climate change and promote environmental sustainability. Partnering with Spryng helps us move closer to that goal. It’s incredibly encouraging to see companies like Spryng taking actionable steps towards sustainability and contributing to a greener planet. This collaboration not only helps us plant more trees that companies like Spryng will adopt, but also raises awareness about the importance of reforestation and environmental responsibility.”
Looking ahead to a greener future
This initiative is seen as a win-win for both companies and the environment. Roos hopes this partnership sets a precedent for other businesses to follow. “The more companies that get involved in sustainability initiatives, the greater the positive impact we can have on the planet. Our long-term goal is to create a self-sustaining network of individuals and organizations committed to environmental stewardship.”
“At Spryng, our goal is to weave sustainability into the core of our business. We know we can’t improve the world in a day, but every step we take towards a greener future is vital.”
“Recently, we also joined the sustainable business network MVO. They advocate for a sustainable economy, support companies and urge governments to make sustainable business the norm.”
With 2,000 partners, including 150 large companies and numerous SMEs, MVO is the largest network for sustainable businesses in Europe. To measure progress, MVO has developed the New Economy Index (NEx), which tracks progress in seven areas: new wealth, circular economy, biodiversity, fair prices, inclusive business, green energy and transparent supply chains. This index is the common thread running through their work and the sustainability agendas of their partners.
“By joining MVO, we not only increase our brand value, but also contribute to a cause that is vital for future generations. We hope to inspire our customers and other companies to join us in this green initiative.”
Voets: “By joining, we hope to inspire our customers and other businesses to join us in this green initiative.” He emphasized the ultimate goal of ensuring meaningful and lasting change: “The ultimate goal is to ensure that our efforts lead to meaningful and lasting change. We want to see the forests we’ve helped plant thrive and know that we played a part in combating climate change. This partnership is just the beginning, and we are excited to see the positive outcomes it will bring.”
With this partnership, Spryng and Life Terra are planting the seeds for a greener, more sustainable future, one tree at a time.
About Spryng:
Spryng is a leading provider of communication solutions via SMS, RCS and WhatsApp for Business. With a strong focus on innovation, data security and technology, Spryng has built a robust infrastructure that allows businesses and government agencies to communicate effortlessly with consumers, patients and residents. Spryng is the only SMS provider in Europe with both ISO 27001 and NEN 7510 certification. A market leader in the healthcare, logistical and retail sectors, Spryng works for leading organisations such as Mediamarkt, Coolblue, TUI and Erasmus MC.
About Life Terra
Life Terra is a unique, pan-European project co-financed by the European Commission through the LIFE programme, aiming at planting 500 million trees so as to restore our relationship with nature and contribute to mitigating climate change. We enable people to take impactful climate action. Life Terra facilitates tree planting, educates future generations, and develops tree monitoring technology. It has developed a unique tool to geolocalise all trees planted that can be tracked through the Life Terra platform. More information: www.lifeterra.eu
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